Tuesday, September 21, 2010

Experience Enrichment







Design Enrichment – Female replaceable head Toothbrush
We often see different cars, motorbikes or mobile phones are designed with different styles, form and shape, so they can fit into different personal’s taste. I question, how about little toothbrush- an very important thing that start and finish our day? I imagine it is so great as every morning when we wake and see thing that clearly identify who we are, thing is there just for us and belongs to us . So, our day would be more certain and beautiful. So design a “unique” toothbrush is necessary.
My design is different four stylish toothbrushes which fit for my target market. They are young women, who age from 20-35’s. They work and live independently. They are stylish; they want something special out of wide random things t in the market. Everything they use has a strong connection to them coz it identifies themselves. Therefore, my design is to redesign the beauty of toothbrush which fit into four general type of woman: soft classic, modern glamour, energetic youth and strong business.
Soft classical: gentle and traditional. Brown colour is chosen to represent this type of person because it reminds us of the old time and old thing. The colour enhances the characteristics of the person who is growing mature, deep mind thought, soft in words and action. The design is simple and flowed.
Mordern glamour: beautiful and luxurious. Red is for this type of group. She has a high femineity like classical woman however, she also shows modern luxury. Therefore, the design is more complex than classic but still very flowed and soft.
Energetic youth: creative and happy. Blue is to express the fulfilled energy in her. She get her strong but also very soft. She is a modern style that mixed between femininely glamours beauty and strong business. She is just enjoying her self and lives happily. The design is complex with new appearance of little squares instead of circle.
Strong business: high educated and decided. Her style is straight and stiff, completely different from the first two women. The colour that best fitted her is black. The design is simple but shows modern luxury.
All of these is appeared on the female body shape because even they are very different in taste, they both show a strong femininity overall. The female’s body shape toothbrush helps to hold more easily and comfortably.
Through the “The Story of Stuff”, I learnt that new thing should be design for long term lasting; therefore saving environment as it decreases the amount of disposals and also saving our own money. I design my toothbrush with a replaceable head. There are some companies in the world doing this. However, I think my design is better because it is a connection between emotional design and long term function. There is slide clip inserted into the head. And in the sides, there is fastening line to help hold while replacing head easily.


The 4 pleasures:

Target: Female, age from 20 – 35’s, who is independent, mature and wants to own things that have unique style fitting for their own personal’s taste

Physio Pleasure : Different interesting and unique styles are available; enrich a new feeling to user. Appearance of an organic woman body shape is attractive and engaging. Curvy body gives user a new touch to the toothbrush and helps to hold it more comfy

Socio Pleasure: Understanding self identity and characteristic. A talking tool to express self to the world.

Psycho Pleasure : Diferrent stylish toothbrushs identitify different tastes of each type wonman. Worthy for an extremely femininely elegant beauty. Long term use.
Ideo Pleasure: Having a personal taste toothbrush. Environmentally responsible as less toothbrush is thrown away. Saving budget in long term.

Tuesday, September 14, 2010

Objectified

The film was really impressed and inspired me about what is the design and who is a “real” designer. Through the document, Gay Hustwit gives different designer philosophy and opinions, thus we can learn and understand deeper about what we are doing right now in the course.
Design is not just simply by its meaning creativity of new thing that we make people go “wow” and “ohh”, it is much more than that. A good design requires many things from its designer. The designer must really understand the object they are going do for, they must have a feeling for it. Or in other way, there must be a good communication between the designer and the object. I even really believe that “Every object tells a story if you know how to read it”. As there is a communication, the connection between designer, their design and consumer is just so close because it is understandable.
When the designer starts with their design, doing research for more understand of the objects is necessary. Designer usually searches for what people are thinking of and wanting to have. However, a really good design is often thing that people even have not thought of or in other way they are dreaming to have. I know it is hard to do, but yet it is a job of a designer.
As Hella Jongerius has said that it is better to have a unique product rather than a repetition and mass product of the design in the market. It is complete true. Why? A unique and good designed object make owner feel a connection to it, make them appreciate for its own beauty, so then it would be kept for longer use. It is meaningful to the object as it can last long life, so do environment. There will be less trash to be thrown away as we have awarded through “The Story of Stuffs”.
After researching different perspectives from the market, the designer starts their work. Experiencing different sketches or materials are necessary to lead designer to a better understand of their work. We think this way may work better, but who knows when we experience it, it is the way around. Material is just a secret field that there are so much things we are not known about, research and experience are only ways to help us to achieve a better communication to our design.