Project 2: Concept - Bin on River

Floating market is cultural characteristic for people living in Mekong Delta. It is where farmers exchange goods like fruit, vegetable and many other commodities by boats. It creates a unique beauty on rivers in Southern Asia.

Problems:

As research found that floating markets in Mekong River Delta Vietnam discard around 6-12 tons of rubbish everyday, and totally about 2.309 -4.411 tons a year (vnexpress). People do not acknowledge about water pollution, they usually throw discarded food, plastic bags and bottles straight into river. This cause bad smell on river, water pollution and traffic problems (plastic bags got sticked into boat, diving machine stops working).

Barriers:

People do not aware of water pollution. It is not practical to ask the people to drive boat to riverside and find a bin to discard their rubbishes.

Current solution:

The government has not yet got a clear solution for this problem. Local government is trying to inform/ remind many businesses to not throw rubbish into river.

Design Solution:

People throw rubbish straight into water because they could not find anywhere else more convenience to do so. Therefore, to solve this problem, there must be a place for people to throw their rubbish while they are still sitting on boat and doing their exchanged business.

_ Bins on River: The Bins is designed to hang on a column (tree or concrete ? not sure yet??) which is placed in river around the floating market area. The big Bin is for biodegradable garbage eg: decay fruit/ veggies, prawns, fishes...The small Bin is for bottles.

_ When the floating market is finished about 11am, there a rubbish collecting man (from government) comes, collect the garbage bin and replace other clean bins into the column.

_ The biodegradable bin will be transported to the next door field, where famers burying and turning it into fertilizer for soil

_ All of the bottles/ other recycles from bottle bins will be separated and transported to factory for recycle or reuse in other purposes

_ Regular meeting will be held to remind that they must put garbage into provided bins. If someone who got catch for not following the rule, they must collect floating rubbish in 3 days .

quick sketch of the concept: 

Video C: Who killed the Electric Car

I remember when I was little I used to sit on little electric car and driving around but I had never thought about the existence of a real electric car like EV1 as shown in the video. Petro cars are popular but not to electric cars, we all question why. I have known about the development of new Water Car. It will bring a great benefit to environment but will it like electric car again?

Initially when electric car had just been in the market there were many good feedbacks. Americans loved it because how it offers more advantage than the gasoline car. They are quite and smooth to run and also be home charged. Many people describe electric car as it is cool, fast sexy and sold in good price and especially no smog.

However, there are still many customers who doubt on its quality. They don’t want to switch to electric car because of many reasons like its size, ability and durability. One customer questioned in doubt how long EV1 could survive on the road while we don’t have a lot of electric stations. Thus electric car is only choice for rich people or otherwise it need to do better to be accepted.

The debate between to side has been going on. They both blame and question who did kill the electric car? Many answer other car competitors or government or marketing problems or customer or technology about the development of battery. Personally, I think all of those cause the problems and electric car was killed.

Through this video, I have been thinking a lot about being an Industrial designer. Everyone has a very different mindset from the others, yet may this person think the design is successful but at the same time there are people who hate it. It is very hard to get approve from everyone.  Besides, what a student like me study in school would be far from the reality. It will be harsher in the real world. I can see the deep pain of designer/ director for EV1 when seeing their cars being crashed down and dumped to landfield. It hurts so much. It depends a lot on consumer behaviour and attitude which can save or destroy the design. Finally, I think there is still a gap between users and sustainability designs about the trust of quality and function on product. Industrial designer need to adjust and improve on it so the design should be more friendly to both environment and users.

Peer Comment for Project 1 - Packaging

Helen Holman:

http://helenholman.blogspot.com.au/2012/09/sunscreen-packaging-final-design.html?showComment=1347285379530#c1177544455644967137

Stella Ho

http://stellaanddesign.blogspot.com.au/2012/09/coco-cocoa-powder-final-presentation.html

Frankie Ho

http://frankie-industrial-design.blogspot.com.au/2012/09/project-1-cormack.html

Shenea Huang 

http://whereisthecake.blogspot.com.au/2012/09/playtime-submarine.html

Cindy Lin

http://linst90.blogspot.com.au/2012/09/cereal-is-healthy-choicefor-breakfast.html#comment-form

Project 1: Legs11 - Ecoyum Ready to Feed milk Package.

Current issues and market research:

Mothers all want to raise her child being healthy with complete nutrients in each meal. It is even harder, especially from newborns. Mothers feel hard mixing the proper ratio of formula powder to water to make sure the baby is getting just a right amount of nutrients needed. Runny or too thick formula may cause constipation and spit up problems for the child.

Ready to feed milk is the closest formula to breast milk which allows Mothers the options of combination feeding. It is easy to digest and no mixing with water needed. The package brings more conveniences while traveling on plane or no clean water area.

   

Heroshot Poster: 

Packaging Problems:

Current Ready to feed milk is packed in glass (mostly used in hospital), carton and plastic bottle. They are breakable, heavy for transport and cause many environmental impacts. Moreover, mother has to transfer milk from the package into another sterilized bottle. It causes mess and inconvenience for using.  Uncared design of the bottle brings many misunderstand about the quality of formula. Ready to feed was perceived as instant unhealthy milk while it is truly better than powder milk.

Design:

The design concept is a new bottle is made from an old recycled bottle. Value Pack with premium nipple attached is to encourage people to collect used bottles and return them to manufacture.

The bottle is made of #1 P.E.T plastic. It is recyclable and lightweight for effective liquid transport. Wide neck bottle allows users to insert nipple directly and no need to transfer into another bottle. Label is designed to peel off and separated from the bottle, hence saving more time and energy during recycling process. Patterns support holding and crushing bottle after use, so saving more space while collecting.

The design is clean and simple. Pattern mimics sinus lactiferi in Mother’s breast. It recalls mothers about the quality of the package which is a nutritionally complete breast milk substitute.