Design Enrichment – Female replaceable head Toothbrush
We often see different cars, motorbikes or mobile phones are designed with different styles, form and shape, so they can fit into different personal’s taste. I question, how about little toothbrush- an very important thing that start and finish our day? I imagine it is so great as every morning when we wake and see thing that clearly identify who we are, thing is there just for us and belongs to us . So, our day would be more certain and beautiful. So design a “unique” toothbrush is necessary.
My design is different four stylish toothbrushes which fit for my target market. They are young women, who age from 20-35’s. They work and live independently. They are stylish; they want something special out of wide random things t in the market. Everything they use has a strong connection to them coz it identifies themselves. Therefore, my design is to redesign the beauty of toothbrush which fit into four general type of woman: soft classic, modern glamour, energetic youth and strong business.
Soft classical: gentle and traditional. Brown colour is chosen to represent this type of person because it reminds us of the old time and old thing. The colour enhances the characteristics of the person who is growing mature, deep mind thought, soft in words and action. The design is simple and flowed.
Mordern glamour: beautiful and luxurious. Red is for this type of group. She has a high femineity like classical woman however, she also shows modern luxury. Therefore, the design is more complex than classic but still very flowed and soft.
Energetic youth: creative and happy. Blue is to express the fulfilled energy in her. She get her strong but also very soft. She is a modern style that mixed between femininely glamours beauty and strong business. She is just enjoying her self and lives happily. The design is complex with new appearance of little squares instead of circle.
Strong business: high educated and decided. Her style is straight and stiff, completely different from the first two women. The colour that best fitted her is black. The design is simple but shows modern luxury.
All of these is appeared on the female body shape because even they are very different in taste, they both show a strong femininity overall. The female’s body shape toothbrush helps to hold more easily and comfortably.
Through the “The Story of Stuff”, I learnt that new thing should be design for long term lasting; therefore saving environment as it decreases the amount of disposals and also saving our own money. I design my toothbrush with a replaceable head. There are some companies in the world doing this. However, I think my design is better because it is a connection between emotional design and long term function. There is slide clip inserted into the head. And in the sides, there is fastening line to help hold while replacing head easily.
The 4 pleasures:
Target: Female, age from 20 – 35’s, who is independent, mature and wants to own things that have unique style fitting for their own personal’s taste
Physio Pleasure : Different interesting and unique styles are available; enrich a new feeling to user. Appearance of an organic woman body shape is attractive and engaging. Curvy body gives user a new touch to the toothbrush and helps to hold it more comfy
Socio Pleasure: Understanding self identity and characteristic. A talking tool to express self to the world.
Psycho Pleasure : Diferrent stylish toothbrushs identitify different tastes of each type wonman. Worthy for an extremely femininely elegant beauty. Long term use.
Ideo Pleasure: Having a personal taste toothbrush. Environmentally responsible as less toothbrush is thrown away. Saving budget in long term.
I like the lady shape of the toothbrush, its very girly, and each kind of toothbrush shows its for different kind of girls, but out of the 4 designs, the red and gold one looks like a female and i can tell which type of female, but the other two i cannot really tell what kind of girl it belongs to, but i can tell by the use of colour, also we can change the head of the toothbrush, but the changing a new one might be hard, because the button is next to the head, which is also the part we put in the mouth. but other than that, its a great design. good job~
ReplyDeleteI really like your idea of costumised stylish toothbrushes, it shows the character of the users.
ReplyDeleteThe shape of the toothbrush is very special, its different from any other toothbrush.
As you said, this is a toothbrush for girl, I think you have successfully reached your aim, by giving it a girly elegant outlook to the body of the toothbrush.
I am a bit confused with the changing the head of the toothbrush. I cannot figure out how it actually works. But other than that, it is a very attractive product. I would buy it if its out in the market.
I like this tooth brush, the lady shape handle looks unique and stylish, it also gives a good grip. It is easy to tell what kind of people you are designing for from the product, and four different colour or "clothes" are for different kind of girls. The replaceable head also meets the environmental aim. I'm a bit confusing of replacing the head, and the gaps in head is hard to clean, which will lead to health problems because this product is put into mouth when using it.
ReplyDeleteI like your tooth brush a lot . Your design really helps to attract your target market as the various patterns and 5 different colors are used to give more options for young lady to choose. One other thing that I like your product is its head is replaceable. Nowadays, environment is a serious issue that designer should consider when they design a product. And you did it. But , if you can add more style in the replaceable head that will be really good. Overall, it is a elegant toothbrush.
ReplyDeleteAn interesting idea, and a further exploration of what I feel toothbrush manufacturers already attempt to do, however you have taken it to the next level.
ReplyDeleteI appreciate the sentiment of the product and that the head is replaceable because the aim is to keep the body of the brush after the head is worn out.
One concern I have is that the colours are not necessarily those associated with hygienic products - especially the brown/orange colour.
A thought-provoking attempt to product a more personalised toothbrush model, well done!