Giving packaging a new life
The video has seven episodes and it is about the process of sorting and recycling paper, tetrapak, tinplate, aluminium, glass and plastic. First of all, products go through sorting methods to separate materials (ex: tin cans can be separated by using magnets, air blowing for plastic film) then grinding or melting to recycle a new life for material. I was impressed to know that tin, aluminium and glass has a really high recycle life, especially tinplate has almost no quality loss no matter how many times gone through recycle time process. Recycling plastic is more complicated as compared to others. By using automatic machines, it sorts out film, bottle, PET, extended polystyrene and mixed plastic. These recycled plastics are reproduced into pipes, window frame and toy care wheel and they are all long life used products.
I would never think too much everytime I dump my garbage into bin. I was taught that those plastic and glass bottles or cardboards are recycled but I didn’t know how the process works, so I really do not care much for my action. By now, I understand that even my daily simple product- tissue or toilet papers are all from recycle. Everything single product we throw today can be our new product for use by tomorrow. Therefore to let all products having an afterlife, we all should do recycle today and prevent products dumped into landfield for many years.
How it is made
It includes 6 episodes and show how everything is made from carton boxes, tubes, cans to glass and plastic bottle. I think this video is extremely amazing and important to watch. Material and Technology course help us to understand more about materials and how it is used to make everything but it is all theory; this video is more practical and easy to understand.
I enjoy seeing the aluminium coin is extruded and trimmed top and sharp edges to make tube packaging. They are then applied paints and printed on. Ink for using is usually 5 colours and recycled. I learn that juice/ smoothies/ milk packaging is made from Tetrapak (before I thought they are simply made from hard cardboard ) . The Tetrapak is included three layers plastic coating, paper and foil. To me, the process of making aluminium cans, glass and plastic bottle are similar because they all have a reform before the final stretching/ moulding bottle. For example, glass bottle is made up all natural materials like limestone, sand and recycled glass. All the ingredients are melted into liquid; this hot liquid is flown through a rectangle mould to make an initial shape. Then this shape is continuously pressed into the mould of final shaped bottle. Also, the speed is extremely high as it can produce up to 1800 aluminium cans/ min or 10600 plastic bottle/ hour.
By watching these two videos are important to all designers, because it helps us to understand more about materials, how it is made into product and recycled. We are all reminded so many times that our designs are useless if it can be able to produce or it is low in recycled process.
Sunday, July 22, 2012
Wednesday, April 20, 2011
Australian Design Awards 2011 - Golden Circle Chilled Juice bottle
hinh
To me, Golden Circle Chilled Juice bottle is an amazing design and it definitely deserves for an Australian Design Award 2011. Looking at my last project – Packaging, the next milk generations and this juice bottle design, it reflects a big gap of differences in innovations. I greatly appreciate the work that showed me how to manage the cost but still reach the goal of improvement in creative design, which I couldn’t really achieve my last project :(
At the moment I’m seeing more Pros (primary positive aspects of a design) than Cons (primary negative aspect of a design) in this Juice bottle:
Pros:
• In the market, most beverages don’t have handle, thus it is very hard and slippery for handling sometimes. Looking at this handle in Golden circle chilled bottle, it directly reminds me of milk bottle in the market as well as the one I have just done in the last project.
• Handle is located symmetrically in the central of the bottle and appears elegantly in streamline shape. This gorgeous handle makes the job of “lifting” and “pouring” juice done easier as compared to the existing ones. The lower central of points of gravity provide a better balance for users especially to children.
I really appreciate for seeing this design and seeing this handle. I was really get sucked with an innovative handle for my milk bottle. As I always keep in mind, pricing is important in the Australian milk market, that’s why I don’t really want to change a lot and stay far from the existing one because it may cost higher during the process of manufacture and fabrication. I simply just changed the shape of the handle (into a leaf shape) and made another bottom handle base, so children can handle it easier. However, this juice bottle changes my thoughts. Pricing is important but it doesn’t mean to make no change at all. New location of handle and appealing contour line shape still cost the same price during manufacture.
• The clear and simple shape has enlarged the branding area, thus makes it easier to see by users.
Here is another point that I need to learn from this design as well. As comparing to my milk bottle, the logo was nice but it was small and limited by the small area of branding.
Cons:
There seems no negative point that I can pick from this design. As long as I see it would be better if Golden Circle chilled juice bottle considers some of this:
• The whole design of this bottle focusing on the handle, I think it is nicer if we have some more contour lines run along the handle or even textures, thus it is tighter to hold and prevent slippery.
There is a thump area , it simply to indicates the user the way of handling this bottle , as well as it helps thump feeling more comfy and holding tighter.
Some contours - vertical and horizonetal. The verical looks more abstractive as it following the shape of the handle, however, the horizontal contour helps to prevent slippery better
enlarge view. Inside handle molded for fuinger fitted is also cool to hold.
• The material used for this bottle is HDPE. It is cool if this make from a 100% recycle plastic material because usually HDPE plastic goes to landfill and often got stucked there for over hundreds of years.
To me, Golden Circle Chilled Juice bottle is an amazing design and it definitely deserves for an Australian Design Award 2011. Looking at my last project – Packaging, the next milk generations and this juice bottle design, it reflects a big gap of differences in innovations. I greatly appreciate the work that showed me how to manage the cost but still reach the goal of improvement in creative design, which I couldn’t really achieve my last project :(
At the moment I’m seeing more Pros (primary positive aspects of a design) than Cons (primary negative aspect of a design) in this Juice bottle:
Pros:
• In the market, most beverages don’t have handle, thus it is very hard and slippery for handling sometimes. Looking at this handle in Golden circle chilled bottle, it directly reminds me of milk bottle in the market as well as the one I have just done in the last project.
• Handle is located symmetrically in the central of the bottle and appears elegantly in streamline shape. This gorgeous handle makes the job of “lifting” and “pouring” juice done easier as compared to the existing ones. The lower central of points of gravity provide a better balance for users especially to children.
I really appreciate for seeing this design and seeing this handle. I was really get sucked with an innovative handle for my milk bottle. As I always keep in mind, pricing is important in the Australian milk market, that’s why I don’t really want to change a lot and stay far from the existing one because it may cost higher during the process of manufacture and fabrication. I simply just changed the shape of the handle (into a leaf shape) and made another bottom handle base, so children can handle it easier. However, this juice bottle changes my thoughts. Pricing is important but it doesn’t mean to make no change at all. New location of handle and appealing contour line shape still cost the same price during manufacture.
• The clear and simple shape has enlarged the branding area, thus makes it easier to see by users.
Here is another point that I need to learn from this design as well. As comparing to my milk bottle, the logo was nice but it was small and limited by the small area of branding.
Cons:
There seems no negative point that I can pick from this design. As long as I see it would be better if Golden Circle chilled juice bottle considers some of this:
• The whole design of this bottle focusing on the handle, I think it is nicer if we have some more contour lines run along the handle or even textures, thus it is tighter to hold and prevent slippery.
There is a thump area , it simply to indicates the user the way of handling this bottle , as well as it helps thump feeling more comfy and holding tighter.
Some contours - vertical and horizonetal. The verical looks more abstractive as it following the shape of the handle, however, the horizontal contour helps to prevent slippery better
enlarge view. Inside handle molded for fuinger fitted is also cool to hold.
• The material used for this bottle is HDPE. It is cool if this make from a 100% recycle plastic material because usually HDPE plastic goes to landfill and often got stucked there for over hundreds of years.
Wednesday, April 13, 2011
Tuesday, April 12, 2011
Project2 - Packaging- The next milk generations
The next milk generation
Target Market:
Australian Family – (A parent and 1-2 children). They have a healthy living style. They do exercise, eat good foods and live happily. A green and fresh environment is important to maintain a balance and healthy lives. Thus, their choices are usually simple and convenience products but still protect the surrounding environment.
First concept:
I was greatly inspired by the Canadian Milk pouches in jug. It is convenience, recycles, and reduces material, also highly reusable of the jug. Ecological bottle by Julie Corbett is cool, however I do concern about the long-term reusable of the covered carton and also I think there is too much material used in one product.
Idea: Laminated flexible milk bag with a plastic base. The base works like jug, keep the milk pouch stable. It is a recycled material, reduce and reuse.
Disadvantage:
+ High cost in manufacture and printing the pouch, especially for family target maket, it usually require large volume. Thus, it may not work in the Australian milk market while people all consider for cheap price milk.
+ Do not fit for my Family target market. Family would choose something simple, convenience in volume and storage, balance and stable presentation.
flexible bag with plastic base attached
flexible bag with separated polypropylene based
Second Concept:
Carton, plastic bottle and flexible bag are commonly used in the milk market. Every type has its advantage and disadvantage. Overall, the plastic bottle has shown fewer disadvantages to my target market.
Sugarcane bagasse Milk carton- Gotta Moo by Narani Kannan and corn based plastic coffee cup inspire me. Gotta Moo- bagasse milk carton uses the natural renewable waste material for packaging. However, I concern about the convenience large volume of milk (eg 3,4 litres) in a carton form.
Idea: Ideal family package- corn based plastic bottle. The bottle is made of natural renewable source that not only protects human health but also the surrounding environment. Bottle is convenience in large volume, shows rigid presentation.
It is better to be done in one good 100% recycled material, rather than using 2 different types of material, one reusable and one recycled because it would make more ease and convenience for the chosen target market.
Final Concept:
Branding: Natural is about providing healthy milk. Their aim is to product milk that naturally is clean, tasty and healthy. Also, the company also cares about the naturally Green of Packaging. The materials used for packaging in the company are from natural renewable sources like corn and sugarcane. They are 100% recycle and non toxic.
Natural Milk type packaging:
_ 1,2 litres in sugarcane bagasse based carton.
_ 3,4 litres in corn based plastic bottle.
So, it gives a minimum use of non renewable source- petroleum based plastic in both carton and plastic bottle.
Different volume goes with different suitable material helps to reduce the overuse of plastic as we have seen today. Corn based plastic is a biodegradable material, however it still takes longer process than natural material sugarcane based carton.
In term of form, Bottle is more suitable and convenience for large volume than carton.
Material analysis:
Bio degradation- Corn based plastic bottle (PLA plastic)
Natural and Renewable source from Corn- estimate saving 200,000 barrels of oil a day in the US.
Use 60% less greenhouse gas than conventional existing plastic, therefore it reduce the air pollution.
It is biodegradable in less than 60 days, breaking down into harmless natural compound. User can self recycle at home under conditions however it is better to send to the council recycle bin. Today plastic bottle like PET and LDPE is not 100% recycled, if it get trapped in the landfill, it may take hundreds years for recycling.
Starting cheaper as the price for oil and fuel is getting higher.
Corn based plastic bottle is more safe and less toxic in use as compared to the currently existing plastic.
It has the same properties as normal plastic like rigidity, toughness and waterproof.
Withstand temperature: -22-> 55 degree of Celsius.
Design
•Aim: natural simplicity and don’t stay too far from the normal shape of bottle. However, it must show a gentle flow of nature and also a connection to branding. Resolve all the problems that people are having with the current design of milk bottle, showing the best natural care to user.
• Form and shape: leaf is a key design of form and shape for this bottle. The general movement of the bottle, handle and bottom handle base is set in shape of leaves. They are gently flowing into together like nature simply blending to each others.
• The bottle cap is offset more to the edge, not like currently ones are near center, thus it makes sure user ( especially female and children) can pour milk in large volume with ease without using too much strength in arm. There is company logo printed on top, it helps people to recognize the brand, as well as identifies itself to other brands in the market.
• The handle is maintained in straight form. However, it is slightly designed in a leaf shape. It is also made longer and wider, thus to make sure people can handle it easier. There should be texture on the real model, thus to prevent slippery while pouring milk.
Different blueform model gives me an idea which one is the best for bottom handle base
• The bottom handle base makes this bottle different to other bottles in the market. The base is designed for weak woman and young children. They can hold the base while pouring milk to glass. By holding this base, it gives them more strength and balance for holding and pouring heavy bottle. The base is also designed in a shape of leaf, therefore gives a connection to the whole movement of this natural bottle. There is texture around the base; same as at handle, so people can hold tighter, minimize the level of slippery.
• Logo: green circle is used with many meaning. In an emotional term, green circle is greatly appealing to the target market; it represents a healthy living life style for a family. Circle is also giving feeling of happiness, everything is well done with ease and life is balance. In term of environment, green circle simply represent the life cycle of a product. In here, green circle is about the use of bio degradable material – corn, which can be 100% recycled into non toxic compounds within a short time of 60 days.
In the circle, we see the first flow of corn field, it reminds user of the main material that we use for packaging. The next flow is milk. Natural milk flows next to the field and into the large circle of green recycled circle. Milk is natural and green for the whole process from production till packaging. Thus, green and white are the two main colours used in this logo branding. The quote: “Taste Natural , Go Nature” is like an metaphor , which helps users to understand more about the aim of the company.
Manufacture:
The model is made out of MDF wood and spayed white to represent the real milk bottle. In the real, we have plastic synthesis by applying and changing corn compound into plastic, then pulp molding into plastic bottle. The design is simple, so should not cost a lot in manufacture and makes milk price to got up the hill. The paper for labeling should be recycles sugarcane and corn based paper, so it would save environment and reduce the large amount of wood cutting down every year. Printing is also done with vegetable based inks. Therefore, the whole packaging would achieve the aim of the company as it is eco friendly to nature, sustainable and naturally appealing to the market.
Target Market:
Australian Family – (A parent and 1-2 children). They have a healthy living style. They do exercise, eat good foods and live happily. A green and fresh environment is important to maintain a balance and healthy lives. Thus, their choices are usually simple and convenience products but still protect the surrounding environment.
First concept:
I was greatly inspired by the Canadian Milk pouches in jug. It is convenience, recycles, and reduces material, also highly reusable of the jug. Ecological bottle by Julie Corbett is cool, however I do concern about the long-term reusable of the covered carton and also I think there is too much material used in one product.
Idea: Laminated flexible milk bag with a plastic base. The base works like jug, keep the milk pouch stable. It is a recycled material, reduce and reuse.
Disadvantage:
+ High cost in manufacture and printing the pouch, especially for family target maket, it usually require large volume. Thus, it may not work in the Australian milk market while people all consider for cheap price milk.
+ Do not fit for my Family target market. Family would choose something simple, convenience in volume and storage, balance and stable presentation.
flexible bag with plastic base attached
flexible bag with separated polypropylene based
Second Concept:
Carton, plastic bottle and flexible bag are commonly used in the milk market. Every type has its advantage and disadvantage. Overall, the plastic bottle has shown fewer disadvantages to my target market.
Sugarcane bagasse Milk carton- Gotta Moo by Narani Kannan and corn based plastic coffee cup inspire me. Gotta Moo- bagasse milk carton uses the natural renewable waste material for packaging. However, I concern about the convenience large volume of milk (eg 3,4 litres) in a carton form.
Idea: Ideal family package- corn based plastic bottle. The bottle is made of natural renewable source that not only protects human health but also the surrounding environment. Bottle is convenience in large volume, shows rigid presentation.
It is better to be done in one good 100% recycled material, rather than using 2 different types of material, one reusable and one recycled because it would make more ease and convenience for the chosen target market.
Final Concept:
Branding: Natural is about providing healthy milk. Their aim is to product milk that naturally is clean, tasty and healthy. Also, the company also cares about the naturally Green of Packaging. The materials used for packaging in the company are from natural renewable sources like corn and sugarcane. They are 100% recycle and non toxic.
Natural Milk type packaging:
_ 1,2 litres in sugarcane bagasse based carton.
_ 3,4 litres in corn based plastic bottle.
So, it gives a minimum use of non renewable source- petroleum based plastic in both carton and plastic bottle.
Different volume goes with different suitable material helps to reduce the overuse of plastic as we have seen today. Corn based plastic is a biodegradable material, however it still takes longer process than natural material sugarcane based carton.
In term of form, Bottle is more suitable and convenience for large volume than carton.
Material analysis:
Bio degradation- Corn based plastic bottle (PLA plastic)
Natural and Renewable source from Corn- estimate saving 200,000 barrels of oil a day in the US.
Use 60% less greenhouse gas than conventional existing plastic, therefore it reduce the air pollution.
It is biodegradable in less than 60 days, breaking down into harmless natural compound. User can self recycle at home under conditions however it is better to send to the council recycle bin. Today plastic bottle like PET and LDPE is not 100% recycled, if it get trapped in the landfill, it may take hundreds years for recycling.
Starting cheaper as the price for oil and fuel is getting higher.
Corn based plastic bottle is more safe and less toxic in use as compared to the currently existing plastic.
It has the same properties as normal plastic like rigidity, toughness and waterproof.
Withstand temperature: -22-> 55 degree of Celsius.
Design
•Aim: natural simplicity and don’t stay too far from the normal shape of bottle. However, it must show a gentle flow of nature and also a connection to branding. Resolve all the problems that people are having with the current design of milk bottle, showing the best natural care to user.
• Form and shape: leaf is a key design of form and shape for this bottle. The general movement of the bottle, handle and bottom handle base is set in shape of leaves. They are gently flowing into together like nature simply blending to each others.
• The bottle cap is offset more to the edge, not like currently ones are near center, thus it makes sure user ( especially female and children) can pour milk in large volume with ease without using too much strength in arm. There is company logo printed on top, it helps people to recognize the brand, as well as identifies itself to other brands in the market.
• The handle is maintained in straight form. However, it is slightly designed in a leaf shape. It is also made longer and wider, thus to make sure people can handle it easier. There should be texture on the real model, thus to prevent slippery while pouring milk.
Different blueform model gives me an idea which one is the best for bottom handle base
• The bottom handle base makes this bottle different to other bottles in the market. The base is designed for weak woman and young children. They can hold the base while pouring milk to glass. By holding this base, it gives them more strength and balance for holding and pouring heavy bottle. The base is also designed in a shape of leaf, therefore gives a connection to the whole movement of this natural bottle. There is texture around the base; same as at handle, so people can hold tighter, minimize the level of slippery.
• Logo: green circle is used with many meaning. In an emotional term, green circle is greatly appealing to the target market; it represents a healthy living life style for a family. Circle is also giving feeling of happiness, everything is well done with ease and life is balance. In term of environment, green circle simply represent the life cycle of a product. In here, green circle is about the use of bio degradable material – corn, which can be 100% recycled into non toxic compounds within a short time of 60 days.
In the circle, we see the first flow of corn field, it reminds user of the main material that we use for packaging. The next flow is milk. Natural milk flows next to the field and into the large circle of green recycled circle. Milk is natural and green for the whole process from production till packaging. Thus, green and white are the two main colours used in this logo branding. The quote: “Taste Natural , Go Nature” is like an metaphor , which helps users to understand more about the aim of the company.
Manufacture:
The model is made out of MDF wood and spayed white to represent the real milk bottle. In the real, we have plastic synthesis by applying and changing corn compound into plastic, then pulp molding into plastic bottle. The design is simple, so should not cost a lot in manufacture and makes milk price to got up the hill. The paper for labeling should be recycles sugarcane and corn based paper, so it would save environment and reduce the large amount of wood cutting down every year. Printing is also done with vegetable based inks. Therefore, the whole packaging would achieve the aim of the company as it is eco friendly to nature, sustainable and naturally appealing to the market.
Project 1 - Mother and child book case
Sheet Material - aluminium
Target market: female from 25-35, who has an independent life. She is lively, happy, feminine loves decor. Products in her house are simple, stylish and elegant.
Idea1: My very first idea is an "LK" bookman - bookcase I choose these letters because simply its my favourite letter , as when i redraw it , it gives me the shape of a book man .
Comment from tutor: yes it is funtional but it completely looks so childish and doesnt fit to my target market, who looks for simply elegance products
Idea2: I try to look for something that connected to my target market , who is female. The female body curve is captured as the main shape for this new idea. However, at the same time , I also consider that it is quite hard to make, specially made of a tough material like aluminium.
Comment from tutor: Showing the connection to target market is good but no need to be so litteral , it can be abstractive. This idea to too complicated to make with aluminium and also it doesnt show any elegance at all. I need to simplify my idea
Idea3: i remember about the sculptures of mother and child that i have seen long ago. I think about the relationship beween a mother and her child . It is a beautiful relationship and also clearly shows the connection to the world of female. I simplify the idea from those culptures.
Comment: my tutor said it is a really good form and she liked it . Yes i made it - simplicity in design .
I was inspired by this sculpture
here is one of a simple bookcase that i have researched
Target market: female from 25-35, who has an independent life. She is lively, happy, feminine loves decor. Products in her house are simple, stylish and elegant.
Idea1: My very first idea is an "LK" bookman - bookcase I choose these letters because simply its my favourite letter , as when i redraw it , it gives me the shape of a book man .
Comment from tutor: yes it is funtional but it completely looks so childish and doesnt fit to my target market, who looks for simply elegance products
Idea2: I try to look for something that connected to my target market , who is female. The female body curve is captured as the main shape for this new idea. However, at the same time , I also consider that it is quite hard to make, specially made of a tough material like aluminium.
Comment from tutor: Showing the connection to target market is good but no need to be so litteral , it can be abstractive. This idea to too complicated to make with aluminium and also it doesnt show any elegance at all. I need to simplify my idea
Idea3: i remember about the sculptures of mother and child that i have seen long ago. I think about the relationship beween a mother and her child . It is a beautiful relationship and also clearly shows the connection to the world of female. I simplify the idea from those culptures.
Comment: my tutor said it is a really good form and she liked it . Yes i made it - simplicity in design .
I was inspired by this sculpture
here is one of a simple bookcase that i have researched
Tuesday, October 26, 2010
Project2: UPCYCLING
As number of vehicles like bikes and cars being increased, the amount of used tyres also grows dramatically. There are found of millions of waste and unwanted tyres in landfill and they have a strong impact on environment due to improper disposal. Therefore through this project, I decide to transform this trash into a like rubber product – Wine Carrier. Now, this waste is redesigned and used in an environment friendly way with low cost for material purchase.
Firstly, I have considered the properties of tyre inner tube and see what thing that I can make out from this material. Tyre is like rubber, it is durable and moveable. Playing around, we can see that it has high elasticity. Thus, I think it is very good for making product that to hold or store things like bag or storage. Some of my very first ideas are to make clothe rack or food case. However it is not really suitable because of the safety and cleanness issues.
Wine carrier is normally made out of various materials; however one of the most famous materials recently is Neoprene. In general, tyre and neoprene have the same rubber characteristic; also they both are temperature insulating. Thus, choice to make wine carrier out of tyre inner tube is logical, functional and suitable.
I redesign the appearance of a normal Neoprene wine holder, so it would bring pleasure to users. The bag has a weaving structure rather than a normal, flat surface. The basic crossing over one under one is used because it gives a tight layer and clear weaving shape. The opening is one of the most changed of the design, it shows curves which is implied for the movement of wine when pouring or even also implied for the spread for wine smell. It is ended in a circle captures the feeling when first tasting wine. Head is spined around, everything starts to be blurry and in round shape. The handle is also redesigned to so we can hold it easier and more comfortable. There is a folded piece of cardboard is inserted inside the base of tyre wine carrier, so the base becomes stiffer and more stable.
This bag is done by hand sewing and it took for around 3 days. I think we can manufacture both by hand sewing or using machine, however it would save lot of time for mass product by using sewing machine. Before the sewing process, tyre is cleaned several times with water and soap, so it can be clean enough for use.
In conclusion, I think this is a very good choice of upcycling millions of waste tyre inner tube. Its characteristics rubber- like makes sure the long lasting of use without any breaks or damage. Also, its insulation helps to keep the wine being cool all time. Material is available in plenty of numbers and with low cost; simple sewing technique is used. Therefore, this elegant wine carrier is completely suitable for mass product and out in the market.
Monday, October 11, 2010
Design for Life
I have been thinking a lot about Design and also being a Designer after watching this video, Design for Life. Firstly, I can see and understand the twelve students and their pressures for working under Phillip Stark. I feel in the same boat as them right now, projects are due every week and also there are pass and fail, there are complains and complements.
Next, I have wished to work exchanged or internship in another country. And of course thing would be so great as long as I can work under a well known designer, so I can collect my own experiences in design field. Yet I have never thought thing would go so tough and stressful like I have been seen in this video.
Who say being a Designer is easy cos you can thing you love!? Never. I just feel it is such a hard job ever. You are talented; you have your own passion in design aren’t good enough to give you a place in the future design market later. As through the video, we can see Philiip looking for someone who is productive and creative ALL TIME. He believes we are all new generation, we much do something more meaningful and creative in design. But though self experience and also students in the video, I can see the difficulties of a new designer. I feel my mind is blanked and empty , I feel i run out of idea , I feel lost and not being a designer as when I have to work under pressure and then force my brain works unstopped. I just take Mike situation in the video clip. Mike is a good designer who can stay till really inside of the competition, yet he nearly was kicked out in the 2nd task ( may be cos of stress , i guess , so no good design idea cames up) . I mean it is hard for a designer to come up with a good idea always.
Anyway, through this I also have learnt a lot. I know exactly what job a product designer needs to do. Yes it is as always that there is brief, then idea, research, model prototype and presentation of your ideas. When you are given a board brief, you need to narrow it down by given it to a specific situation or experience. Also, I was really impressed by the way those student go research and develop their ideas. Firstly, Nabbi- who is very intelligent and smart in design. I was surprised by the way he dose his 2nd task, everything is come up from his brain, no internet and no newspaper. Later, I was so so so impress by the way Mike goes and experience him of being a blinder, so then he can understand more about his product and his client. Or even the girl who goes and experiences her with elderly people. I feel it is special because I never do that for my design , but from now on i will learn and experience more about my design as the way those student did.
Being a good design is really hard, cos your design needs to reach all of the necessaries in the market. Therefore, through this video, I can see that even I do study hard for design everyday, I also need to go out look around and research more design. So I will collect more experiences for myself and it will be useful for my creativity later.
Next, I have wished to work exchanged or internship in another country. And of course thing would be so great as long as I can work under a well known designer, so I can collect my own experiences in design field. Yet I have never thought thing would go so tough and stressful like I have been seen in this video.
Who say being a Designer is easy cos you can thing you love!? Never. I just feel it is such a hard job ever. You are talented; you have your own passion in design aren’t good enough to give you a place in the future design market later. As through the video, we can see Philiip looking for someone who is productive and creative ALL TIME. He believes we are all new generation, we much do something more meaningful and creative in design. But though self experience and also students in the video, I can see the difficulties of a new designer. I feel my mind is blanked and empty , I feel i run out of idea , I feel lost and not being a designer as when I have to work under pressure and then force my brain works unstopped. I just take Mike situation in the video clip. Mike is a good designer who can stay till really inside of the competition, yet he nearly was kicked out in the 2nd task ( may be cos of stress , i guess , so no good design idea cames up) . I mean it is hard for a designer to come up with a good idea always.
Anyway, through this I also have learnt a lot. I know exactly what job a product designer needs to do. Yes it is as always that there is brief, then idea, research, model prototype and presentation of your ideas. When you are given a board brief, you need to narrow it down by given it to a specific situation or experience. Also, I was really impressed by the way those student go research and develop their ideas. Firstly, Nabbi- who is very intelligent and smart in design. I was surprised by the way he dose his 2nd task, everything is come up from his brain, no internet and no newspaper. Later, I was so so so impress by the way Mike goes and experience him of being a blinder, so then he can understand more about his product and his client. Or even the girl who goes and experiences her with elderly people. I feel it is special because I never do that for my design , but from now on i will learn and experience more about my design as the way those student did.
Being a good design is really hard, cos your design needs to reach all of the necessaries in the market. Therefore, through this video, I can see that even I do study hard for design everyday, I also need to go out look around and research more design. So I will collect more experiences for myself and it will be useful for my creativity later.
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