Video Reflection :Story of Stuffs

In the last video reflection, Emotional Design, we can see that several of stuffs are made as long as they bring a pleasure to user, ex: the juicer that Donald Norman bought with nice appearance but not able to use. I’m just wondering how much it is linked to this video, The Story of Stuff. Will designer (who like me, who designs cool stuff no matter its function) keep designing more and more new emotional stuffs and client (who like me, who love emotional design and product) also just keep buying? And clearly, through the video, we can see that people do more shopping, means they own more new stuffs in house and room and usually the value of them no last very long then it is chucked away. The video prove 99% of products in U.S are bought and used then TRASHED away in just 6 months. How come this happened?
We can’t ignore the fact that mostly people love using new goods which are fashionable and stylish. 3000 ads each day promote new product and it is like a drug to consumer. So how many in there are the ads for the Story of Stuffs? Not much. Yes, people are known the process of producing of product included extraction, production, distribution, consumption and disposal. But how many people are informed the detail of each sequence? I just can’t believe that we have already used one third of the earth resource in the past 3 decades or even we are chopping down 2000 trees in a minute. It doesn’t stop there, the process of production also brings thousand tan of toxic and of course, we are the person who are exposing to it. We are the person who keep purchasing and disposing so caused more air pollution. How about the people in the third countries who are innocent but live poorly and work in factory because, the first countries digging all their natural resources? Yet they work and expose to toxic more leads to deaths quickly. What’s an unfair life!
I wish the government doing something about Planned obsolescence ( making stuffs to be useless as quick as possible) and Perceived obsolescence ( purchasing new product to catch up with trends even the old is still good and usable) . I wish designer doing their right job, thinking of the benefits of user and product, caring more about sustainable environment. I wish that we, users, think clearly every time we decide to buy something, make sure we use it for long till the end. So now everyone is doing their jobs, reducing the circle of purchasing and disposing so we again can save the earth again, obviously saving our live future.
To me, through this video, I have learnt something new for my design experience. A design must be not only fulfilled with emotion, bringing pleasure to user but also need to have a long life value of existence. A meaningful design just can’t be there so famous in the market for a while and then being replaced. I want something to last long for saving my own budget as well as the environment.